My day-to-day job is always interesting to say the least. I work in an “Agency” atmosphere, where catch phrases, high budgets, high hopes and a lot of other hoo-hah take place on a daily basis. I am, however, a realist. I would prefer you to drop the f-bomb in a meeting if it meant the difference between clarity and shades of grey. It is because of this, that i am constantly mystified by a lot of my fellow agency brethren’s conversations when it comes to the topics of emerging media and the social media space in general. How much bullshit can these people spew before the world wakes up?